Talking about being more sustainable and responsible is easy. But it’s not straightforward in practice. It involves:

• careful stakeholder engagement, and acknowledgement that every person and business is at a different stage on the journey

• recognising that many organisations already have answers within them

• ownership and accountability across the board, integrated thinking, and effective collaboration

• perspectives and learning from other businesses, both good and bad

• practical tools and resources with measurable outcomes

• experimentation and learning at a pace the business can absorb without losing determination and momentum

It means having a different conversation about the future of your business.